Eyelid primer by Smashbox, Preparation is key, Creates the perfect canvas for eyeshadow application, Glides on smoothly, Soft focus pearls help to give an even texture and tone on the lids, Wear it alone for a natural look or under any shadow. Following a successful stint in LAs legendary Smashbox Studios, the Smashbox cosmetics line was officially launched in 1996. Designed to withstand tough studio environments, its products boast some pretty impressive staying power. Dont just take our word for it, though. See for yourself with our edit of the brands industry-approved makeup, primers and BB creams.