Give your makeup the grip of all grips with this __non-sticky, long-lasting, and dewy primer__ from e.l.f. Cosmetics.The jelly-like, gel-based formula of the e.l.f. Cosmetics Power Grip Primer preps skin to perfection to give you __makeup that lasts__. It also __smooths skin__ to leave you with a dewy, __soft-focus finish__. And the added hyaluronic acid helps skin hold onto moisture, and __stay hydrated and plump__. It’s earned a spot in every makeup bag thanks to its __translucent finish__, so it works with every skin tone.- Vegan- Cruelty free- Phthalates and paraben-free- Works with all skin tones__Meet e.l.f. Cosmetics__If you didn’t know, [e.l.f. Cosmetics](https://www.beautybay.com/l/elfcosmetics/) stands for eyes, lips, and face. So they’ve got everything colour, cover, and contour nailed. A few viral products you’ll know from your FYP: the hydrating [Power Grip Primer](https://www.beautybay.com/p/elf-cosmetics/power-grip-primer/), brightening [Camo Liquid Concealer](https://www.beautybay.com/p/elf-cosmetics/hydrating-camo-concealer/light-beige/), and illuminating [Halo Glow Liquid Filter](https://www.beautybay.com/p/elf-cosmetics/halo-glow-liquid-filter/2-fair-light/). Try now, thank us later.