Your favourite filter in a bottle is back, and it's better than ever! With the same full coverage and long-lasting properties, you know and love from the OG formula, but with 24-hour flexible wear, a luminous matte finish AND… it's fragrance-free! The true filter effect gives instant coverage so seamless that it immediately unifies skin tone and texture as it blurs skin to give a radiant finish. The non-cakey formula of this Huda Beauty #FauxFilter Luminous Matte Liquid Foundation is life proof (waterproof, super long wear (24hr), transfer proof, fade proof, sweat proof, humidity proof), so essentially this foundation is your new BFF. No matter what the weather, occasion or situation, #FauxFilter Luminous Matte will NEVER let you down. This new and improved formula is Huda's ultimate full coverage foundation that she can't live without! What else you need to know: - LIFE PROOF*: waterproof, super long wear (24hr), transfer proof, fade proof, sweat proof, humidity proof - DUBAI PROOF*: humidity proof, sweat proof, super long wear (12hr) - POOL PARTY PROOF*: waterproof, sweat resistant, long wear (6hr) - 24hr wear - Waterproof - Smudge Proof - Sweat Proof - Humidity Proof - Transfer Proof - Mask Proof - Fragrance free - Non-comedogenic - Non-drying - Comfortable Wear - Formulated for all skin types Consumer claims: - 100% agreed this product gave a full coverage look * - 92% agreed their skin looked flawless when wearing this product * - 94% agreed their skin tone appeared more even when wearing this product * - 96% agreed their skin appeared smoother when wearing this product * - 86% agreed this product doesn't look cakey on their skin * - 82% agreed this product doesn't sit in their lines * - 94% agreed this product was comfortable to wear * - 90% agreed it was easy to conceal their imperfections with this product * - 90% agreed the texture of their skin appeared better when wearing this product* - 100% agreed this product concealed their acne / acne scarring * - 82% agreed that the product was easy to apply * - 82% agreed their skin had a filtered finish when wearing this product * * Based on an independent consumer testing panel on 50 women and men using the product once per day for 14 days
